By Tim Lee
Swiatek’s Coaching Split Is a Business Decision as Much as a Tennis One
Iga Swiatek has ended her partnership with coach Wim Fissette, eighteen months after hiring him to rebuild her game following the most turbulent period of her career. The announcement came…
Wimbledon Finally Gets Video Review. Here’s What Took So Long.
Wimbledon is the last major institution in tennis to do almost anything. Video review is no different. The All England…
OneVision Phase Two Is the Hard Part. Here’s Why.
Getting the ATP to reform itself took two years of internal negotiation. Phase Two requires seven independent organisations — with…
ATP OneVision Phase One: What Actually Changed?
The ATP promised a transformation of professional tennis when it launched OneVision in 2022. Three years into Phase One, the…
The Tennis Channel’s Moment of Truth
"This article is a response to Bloomberg's profile of Tennis Channel CEO Jeff Blackburn, published March 9, 2026." Tennis is…
Roger Federer’s Billionaire Status Is Bigger Than a Vanity Milestone
Roger Federer has added another line to the most commercially successful résumé in tennis history. According to Forbes, the 20-time…
Netflix Is Quietly Building a Tennis Empire
It started with a documentary. Then an exhibition match. Then live rights in multiple markets. Netflix's move into tennis is…
The ATP’s Revenue Model Is Structurally Broken. Here’s the Proof.
Record prize money. Record revenues. And a tour where most professional players are still losing money. These things are not…
Why China Is Tennis’s Biggest Untapped Market
25 million players. 53,000 courts. A single athlete who drew 500 million viewers to a Grand Slam final. And not…