About Baseplay Tennis
Baseplay Tennis is the only publication dedicated exclusively to the business of tennis.
We cover the deals, media rights, player finance, tournament economics, and market forces shaping the sport worldwide — with a particular focus on China and the Asia-Pacific region, the most underreported market in global tennis.
Tennis is a $6 billion industry. It has Grand Slams watched by hundreds of millions, player sponsorship portfolios worth tens of millions, and a streaming rights war being fought by Netflix, Amazon, and Apple. Yet no publication covers it the way the Financial Times covers business or the way Front Office Sports covers American sports. That is the gap Baseplay Tennis exists to fill.
Who We Are
Baseplay Tennis is founded and written by Tim Lee, a professional tennis coach based in Singapore and founder of Baseplay Tennis Academy. Tim has spent over a decade inside the sport — on the court and off it — and brings that insider perspective to every story we publish.
What We Cover
We report on the business angles that other outlets miss: ATP and WTA governance, player endorsement deals, tournament ownership and revenues, media rights negotiations, and the explosive growth of tennis across Asia.
Based in Singapore. Writing for the World.
Singapore sits at the centre of one of the fastest-growing tennis markets on the planet. Southeast Asia, China, Japan, Korea, and Australia are all within our backyard — and that gives Baseplay Tennis a vantage point no Western publication has.
If you work in tennis — as a player, agent, sponsor, tournament director, or broadcaster — this publication is written for you. And if you are simply a tennis fan who wants to understand what is really happening behind the scenes of the sport you love, you are in the right place.